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Video: The Sage Goddess on Success and How to Grow Your Etsy Shop

Some sage advice from the Sage Goddess herself, Athena Perrakis on success and how to grow your Etsy shop.

I’m posting this here because A) it’s metaphysical related and B) I personally got a lot out of it. I’m definitely learning as I go with having this small business! I’m thankful that spiritual women entrepreneurs are sharing their knowledge and expertise with us.

I also think that a lot of people who visit my website also want to start a business of their own or already have one. I believe this video will be helpful to you.

Entrepreneurship is huge right now; I don’t think there’s ever been a time where literally everyone owns a business of some sort. It’s quite fascinating to be alive in the 21st century, isn’t it?

Watch this video if you are someone who:

  1. Wants to have an online business with physical products
  2. Someone who wants to have a conscious business

I’ve also transcribed the 9 Keys to Success from the video:

I want to add that even though Athena is basing it off her own experience from having an actual store with products in it, the keys below still apply to those of us (myself included) who operate an online shop.

  1. Start with a demand.
    You cannot maintain success without a customer demand for your products or services.
  2. Understand and appreciate your audience.
    Figure out how they think so you can solve their problems and make them feel heard and appreciated.
  3. Establish the business.
    Figure out as much of the nuts and bolts of business as you can while still employed.
  4. Craft an authentic brand.
    You won’t be able to maintain your marketing efforts and grow your online community if the brand is inauthentic.
  5. Listen to your intuition.
    Quiet your mind. Block out fears, doubts, deadlines, competitors, experts, etc. so you can hear your inner voice.
  6. Build a strong team.
    Find the right employees, make them feel valued and set their expectations about how you operate up front.
  7. Don’t forget about self care.
    Don’t build your vision at the expense of yourself.
  8. Find a way to stay present.
    Make sure you enjoy the journey itself. Don’t miss the meaningful moments along the way.
  9. Stay grateful.
    Develop a simple daily gratitude practice.

Wasn’t that wonderful? The 9 keys are simple yet very impactful.

Yet I know what you’re thinking. You’re probably wondering: well why didn’t she talk about money at all, I mean isn’t that the number one objective in having a business?

I say watch the video again because you may have missed some of the important things she says, like taking risks.

Taking risks is different for everybody. For Athena, she had to make sure that her family was taken care of before she left her corporate job.

I’m in that same exact boat right now. Yes, I’m pursuing my dream. But having a business is a risk and as much as I want this to be my fulltime thing right now, I still have to think about who and what I am responsible. I have bills to pay and a cat to feed AND I live in Los Angeles; it can get expensive.

And so while I build up this business, I still have my fulltime job.

Conclusion:

I believe that if you follow these 9 keys, the money will come. But you also have to be patient and be willing to stick it out.

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Having Too Many Aura Crystals Can Be Dangerous, Here’s Why

I’ll be the first to say that I absolutely LOVE Aura crystals. They’re beautiful, they’re sparkly, shiny and so very pretty…

and that’s EXACTLY what makes them so freakin dangerous.

But before I go any further – what IS an Aura crystal?

An Aura crystal is a crystal – can be Clear Quartz or any variety of the Quartz family – that undergoes a heat or electrochemical treatment where metal combined with oxygen (usually I’m told it’s Titanium Oxide or a mixture of other metals) are permanently bonded to the surface of the crystal; creating a variety ranging from very intense metallic rainbow colors (Rainbow or Flame Aura) to those ethereal, heavenly looking crystals (Angel or Opal Aura) or to the sparkly yet calming blue color that Aqua Aura is known for.

They are very popular and attract people who normally wouldn’t be into crystals.

So back to the dangerous part.

Having way too many Aura crystals in one’s collection can be dangerous for a couple of reasons:

1. You may start to miss the whole point of working with crystals in the first place.

Because they’re so pleasing to the eye, one can end up becoming bedazzled by these Aura crystals, so much that you forget about the healing part.

Some even believe that after undergoing an Aura treatment, the crystal no longer holds that same energy it originally had from Mother Earth.

Most statements are highly debatable so it’s better to see for yourself when making a decision to buy. I’ve said this in previous blog posts – it’s important to listen to yourself; just because others have opinions about something doesn’t mean it’s going to be true for you.

2. You’re acquiring crystals based on appearances instead of energy.

There’s nothing wrong with buying something because you find it to be beautiful, but also consider how it feels? This is tied to the first point I’m trying to make by getting caught up with looks instead of personality (or energy).

I believe that Aura crystals DO serve a purpose with their beauty – their gorgeous coloring can definitely stimulate positive, uplifting vibrations.

Color therapy would be a great example of the positive uses of Aura crystals.

But do they heal?

Again, that’s another debatable question and probably depends on the individual. How do you feel about it?

Let’s put it this way – everything that people create (manmade) – serves a purpose.

Anything from an amazing work of art, to a stuffed animal has the capacity to stir up an emotion from someone.

Even things that we use everyday and probably take for granted have a very specific purpose – cups to hold the water we drink, a car that takes us from point A to B, or a shell you picked up at a beach to have as a souvenir…

So it is the same with an Aura crystal that reminds us of our divine and biological nature, merging as one.

Conclusion:

Pay attention to your feelings when purchasing an Aura crystal. Are you buying something for artificial reasons or are you feeling something off the crystal? No one is shaming you here, this is just something that entered my mind and wanted to write about.

I wrote this blog post because I also tend to get swept away with wanting to buy all the Aura crystals on Instagram or Etsy. So trust me, I can definitely relate! I literally had to unfollow certain accounts on Instagram in order to not spend any more money.

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What Was Your First Experience with Crystals?

My first experience with crystals was through a movie that I absolutely loved as a kid, The Dark Crystal. I watched it over and over and was so enchanted by it.

Little did I know that 30+ plus years later that I would be working with crystals in a way that I didn’t forsee. Crystals are mysterious in way that they come into your life at the right time; it may seem as if we’re the only ones orchestrating events in our lives because we have the ability to think but I also think nature and the cosmic forces of our vast universe have their own way of orchestrating synchronicity or divine timing. Call it the universal intelligence.

I’m not a rockhound whatsoever; I started liking crystals & stones because of their healing properties.

I guess what I’m trying to say is that you’re never too old to get into crystals – everything happens at the perfect time. If you are drawn to crystals right now, there is probably a valid reason for it.