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Video: The Sage Goddess on Success and How to Grow Your Etsy Shop

Some sage advice from the Sage Goddess herself, Athena Perrakis on success and how to grow your Etsy shop.

I’m posting this here because A) it’s metaphysical related and B) I personally got a lot out of it. I’m definitely learning as I go with having this small business! I’m thankful that mystical women entrepreneurs are sharing their knowledge and expertise with us.

I also think that a lot of people who visit my website also want to start a business of their own or already have one. I believe this video will be helpful to you.

Entrepreneurship is huge right now; I don’t think there’s ever been a time where literally everyone owns a business of some sort. It’s quite fascinating to be alive in the 21st century, isn’t it?

Watch this video if you are someone who:

  1. Wants to have an online business with physical products
  2. Someone who wants to have a conscious business

I’ve also transcribed the 9 Keys to Success from the video:

I want to add that even though Athena is basing it off her own experience from having an actual store with products in it, the keys below still apply to those of us (myself included) who operate an online shop.

  1. Start with a demand.
    You cannot maintain success without a customer demand for your products or services.
  2. Understand and appreciate your audience.
    Figure out how they think so you can solve their problems and make them feel heard and appreciated.
  3. Establish the business.
    Figure out as much of the nuts and bolts of business as you can while still employed.
  4. Craft an authentic brand.
    You won’t be able to maintain your marketing efforts and grow your online community if the brand is inauthentic.
  5. Listen to your intuition.
    Quiet your mind. Block out fears, doubts, deadlines, competitors, experts, etc. so you can hear your inner voice.
  6. Build a strong team.
    Find the right employees, make them feel valued and set their expectations about how you operate up front.
  7. Don’t forget about self care.
    Don’t build your vision at the expense of yourself.
  8. Find a way to stay present.
    Make sure you enjoy the journey itself. Don’t miss the meaningful moments along the way.
  9. Stay grateful.
    Develop a simple daily gratitude practice.

Wasn’t that wonderful? The 9 keys are simple yet very impactful.

Yet I know what you’re thinking. You’re probably wondering: well why didn’t she talk about money at all, I mean isn’t that the number one objective in having a business?

I say watch the video again because you may have missed some of the important things she says, like taking risks.

Taking risks is different for everybody. For Athena, she had to make sure that her family was taken care of before she left her corporate job.

I’m in that same exact boat right now. Yes, I’m pursuing my dream. But having a business is a risk and as much as I want this to be my fulltime thing right now, I still have to think about who and what I am responsible. I have bills to pay and a cat to feed AND I live in Los Angeles; it can get expensive.

And so while I build up this business, I still have my fulltime job.

Conclusion:

I believe that if you follow these 9 keys, the money will come. But you also have to be patient and be willing to stick it out.

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Buy What You Love, Even If It Is Expensive.

This might be an odd topic to write about on here, but I feel that it needs to be addressed.

When you have a business, often times you will be criticized for being too pricy or expensive. Even a small business like myself has already gotten a couple of comments about it. This becomes normal as you expose yourself to the public more and more; they’ll be sure to leave comments on Facebook, Instagram, Yelp, etc. And that’s totally fine; everyone has a right to express their thoughts…it is the internet after all.

I suppose I could talk about all the expenses that I’ve accumulated to have this business up and running (especially here in California), but that’s probably boring and irrelevant to you so I won’t. Besides, I chose to have those expenses and I am confident that it will be worth it in the long run.

I’ll definitely offer a sale or discount here and there but I won’t lower my prices consistently just because someone is telling me that I’m pricy or expensive. To each their own and setting boundaries on what you will or will not do to make a sale is important.

When I buy crystals from other people (and I do)…if I really want it, I buy it regardless of price. I don’t shame the seller into making them feel that their price is too high, I understand completely that they have to make a profit too. We ALL have to make a profit. I mean, that’s the WHOLE point of having a business right? Doing what we love AND making a profit from it; otherwise what’s the point of being in business if we’re not going to thrive? It’s too much energy and effort.

Amazon and Walmart are able to sell stuff for cheap because they are mega giants and are in a capitalist/competitive mindset. Small businesses are not, at least not me.

So this is me just putting it out there to anyone who happens to be reading this:

Buy what you love, even if it is expensive. Would you value it just as much if you bought it for cheap?

Don’t get me wrong; I also look for lower priced crystals and stones on occasion. But it also largely depends on its energy.

I’m reading a book about creating money and one of the concepts it talks about is this:

If you spend money without joy or love, out of obligation, resentment or worry, or with a feeling that you cannot afford what you buy, it will keep you out of the abundant flow of money.

If you buy things that you truly want with joy, your abundance will open up even more; it sends a message to your subconscious that you are deserving of such things.

I hope this gives you, the reader, some perspective.

And no, I’m not trying to convince you to buy crystals from me (although, I’d love it if you do and only if you see a crystal or stone that vibes with your personal energy).⚡

I’m also not saying that you should always buy expensive things and go into debt; rather, treat yourself every now and then to something that you really want, regardless of the price. If you know it will make you happy then go for it.

I chose to post a photo of this stunning Pyrite mineral since the day I wrote this is Thursday, day of the planet Jupiter; a planet associated with expansion. This Pyrite has sold.

Also here is a link to the book I’m currently reading – Creating Money: Attracting Abundance by Sanaya Roman