Some sage advice from the Sage Goddess herself, Athena Perrakis on success and how to grow your Etsy shop.
I’m posting this here because A) it’s metaphysical related and B) I personally got a lot out of it. I’m definitely learning as I go with having this small business! I’m thankful that mystical women entrepreneurs are sharing their knowledge and expertise with us.
I also think that a lot of people who visit my website also want to start a business of their own or already have one. I believe this video will be helpful to you.
Entrepreneurship is huge right now; I don’t think there’s ever been a time where literally everyone owns a business of some sort. It’s quite fascinating to be alive in the 21st century, isn’t it?
Watch this video if you are someone who:
- Wants to have an online business with physical products
- Someone who wants to have a conscious business
I’ve also transcribed the 9 Keys to Success from the video:
I want to add that even though Athena is basing it off her own experience from having an actual store with products in it, the keys below still apply to those of us (myself included) who operate an online shop.
- Start with a demand.
You cannot maintain success without a customer demand for your products or services.
- Understand and appreciate your audience.
Figure out how they think so you can solve their problems and make them feel heard and appreciated.
- Establish the business.
Figure out as much of the nuts and bolts of business as you can while still employed.
- Craft an authentic brand.
You won’t be able to maintain your marketing efforts and grow your online community if the brand is inauthentic.
- Listen to your intuition.
Quiet your mind. Block out fears, doubts, deadlines, competitors, experts, etc. so you can hear your inner voice.
- Build a strong team.
Find the right employees, make them feel valued and set their expectations about how you operate up front.
- Don’t forget about self care.
Don’t build your vision at the expense of yourself.
- Find a way to stay present.
Make sure you enjoy the journey itself. Don’t miss the meaningful moments along the way.
- Stay grateful.
Develop a simple daily gratitude practice.
Wasn’t that wonderful? The 9 keys are simple yet very impactful.
Yet I know what you’re thinking. You’re probably wondering: well why didn’t she talk about money at all, I mean isn’t that the number one objective in having a business?
I say watch the video again because you may have missed some of the important things she says, like taking risks.
Taking risks is different for everybody. For Athena, she had to make sure that her family was taken care of before she left her corporate job.
I’m in that same exact boat right now. Yes, I’m pursuing my dream. But having a business is a risk and as much as I want this to be my fulltime thing right now, I still have to think about who and what I am responsible. I have bills to pay and a cat to feed AND I live in Los Angeles; it can get expensive.
And so while I build up this business, I still have my fulltime job.
I believe that if you follow these 9 keys, the money will come. But you also have to be patient and be willing to stick it out.